Living and Practicing by Design... |Dr. John Hayes Jr| Chiropractic Consultant| Chiropractic Consultants| Physical Therapy Consultant|Medical Practice Consultant|

The Most Powerful Marketing Piece Ever (Part 2)

Dr. John Hayes — Tue, 31 Aug 2010 15:28:50 +0000

Now, I am giving you a whole new reason to disconnect, and kick up your heels! Regularly.

It will help you build an enormous practice! Why? Because you can use your play to market yourself while feeling more rested, creative and inspired to be your very best.

Yes, that’s right! Especially now a days while it’s so easy to create media. Flip Cams, iphones, you name it.
This recently was reinforced in my practice when I sent out a reminder card to patients. I uploaded an image of me sitting on my motorcycle with a caption “Time to ride on in?”

"Time to Ride on In?

Patients loved it, and it was one of the most effective recall pieces I have recently done. And I have lots of fun photos of my adventures and likes around the office for them to see too.

Here is a strategy any practice owner can use. Do this right, your practice grows, as does your wealth account.

Step 1-
Make sure your practice is set up around your life, NOT the other way around! What do you like to do outside of practice? Where do you want to live, travel to or experience? If it’s been a while since you’ve done this, take your time, and be honest with yourself. Be sure to write or dictate all of this.

Step 2-
Start recording snippets of your adventures in media- a smart phone (iphone) is idea because you can take decent photos, video, heck even record great conversational sound bites. Of course, its even better with a good camera and an HD cameral like the FlipHD.

Be sure to keep these devices with you all the time. Some of my best marketing pieces and images have come from weekend ski or motorcycle adventures, and of course my vacations. The more impromptu the picture or video the better.

Next, Make storage and organization of your files easy. That’s why I am very partial to the Mac products like imovie, and iphoto.

Step 3-
be sure to use this material creatively. Put photos in your office news, flyers and especially on the web. This is why Facebook and other social media can be so powerful. It helps make you a real person.

Step 4-
Get some help. Too often, there is no solid marketing strategy, steps to follow or calendar for team members to focus on.
You’ll do far better to have a staff person help you with the implementation, but you’ve got to have a strategic plan they can follow. This is one of the very first things we teach in our Platinum sessions.

Step 5-
carve out regular time to make sure you are living your dreams, and your practice is supporting it! This is crucial. It’s also
why administrative and creative time must be on YOUR checklist, every week, and if you really want to accelerate your personal growth, every day!

Living and Practicing by Design

This is living and practicing by design, not default (which gets stressful and ugly quickly).
Remember, we are here to support you with the personal coaching, systems and tools that help you create the practice (and thus life) of your dreams!

For a FREE Downloadable version of my 5 star Amazon Book, “Living and Practicing by Design-Saving the Hearts that Care for Our Lives”,

Go To:
http://perfectpracticeweb.com

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Mick Olinik at Green Media Web…

Dr. John Hayes — Mon, 30 Aug 2010 12:51:59 +0000

Mick Olinik at Green Media Web just completed our fabulous new Website- its great to have incredible people on… http://fb.me/FD3fWyeK

No related posts.

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Twitter Weekly Updates for Dr John Hayes Jr

Dr. John Hayes — Mon, 30 Aug 2010 01:50:00 +0000

New Chiropractic Consultant blog post: Some post http://perfectpracticeweb2.com/free-tips-and-articles/some-post/ #
New Chiropractic Consultant blog post: new test post http://perfectpracticeweb2.com/free-tips-and-articles/new-test-post/ #
Some of our elite Member Docs and PTs are coming off a great weekend at SuperConference 2010.
We had lots of seat… http://fb.me/w8B8K7SJ #
Peripheral Neuropathy Self-Treatment: http://EzineArticles.com/4896238 #

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The Most Powerful Marketing Pieces Ever??? (Part One)

Dr. John Hayes — Mon, 30 Aug 2010 00:22:02 +0000

It’s no secret. I’m a play junkie. If I don’t go outside and play, regularly, I get cranky, stale. Daily work becomes harder, stiffer, less fluid. You probably are the same. But maybe it’s been far too long since you let yourself find out.

We’ll here’s a whole new reason to go play.

Patients love it! No Kidding. Play, travel and just getting out and doing something you love makes you real, keeps you pleasantly conversant, and someone they really want to emulate.

The problem is for too many who run a private practice we become far too rigid in daily and especially weekly routines. Over achievers like health care professionals put their inner child last. In fact, we are some of the most under-recreated people ever. Big mistake. Illness, divorce, depression are far too often the price.

Now, I am giving you a whole new reason to disconnect, and kick up your heels! Regularly.

It will help you build an enormous practice! Why? Because you can use your play to market yourself while feeling more rested, creative and inspired to be your very best…

And, captured on video or still images, it gives you real fodder for some incredible marketing in the office.

I found out about this along time ago when I started adding fun to in-office events, themes and patient reminders…

(More coming soon…)

John

PS
(To Learn More Outrageous and Fun Practice Marketing, get Your Copy of “Maximum Referrals” NOW!)

Goofing off with my brother In Ireland

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New Chiropractic Consultant bl…

Dr. John Hayes — Wed, 25 Aug 2010 21:15:38 +0000

New Chiropractic Consultant blog post: Some post http://perfectpracticeweb2.com/free-tips-and-articles/some-post/

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New Chiropractic Consultant bl…

Dr. John Hayes — Wed, 25 Aug 2010 21:14:59 +0000

New Chiropractic Consultant blog post: new test post http://perfectpracticeweb2.com/free-tips-and-articles/new-test-post/

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Some of our elite Member Docs …

Dr. John Hayes — Tue, 24 Aug 2010 12:45:27 +0000

Some of our elite Member Docs and PTs are coming off a great weekend at SuperConference 2010.
We had lots of seat… http://fb.me/w8B8K7SJ

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Serving Neuropathy Patients-Chiropractors and Physical Therapists

Dr. John Hayes — Tue, 24 Aug 2010 12:41:05 +0000

Some of our elite Member Docs and PTs are coming off a great weekend at SuperConference 2010.

We had lots of seat time, lots of hands on and a very powerful members only mastermind
with our esteemed guests on Friday Evening.

Well, just after that mastermind, around midnight at my desk, I put a post on FB for Neuropathy Patients, telling them what a great group all my docs and physical therapists are you all are, and here is exactly what they said…

“send some to pittsburgh pennsylvania i am serious I am sick of this
I have small fiber neuropathy…

…PLEASE HELP ME WITH MY FRIEND CHRIS SHE IS IN SO MUCH PAIN PLEASE HELP HER SHES SO NICE AND SWEET! I DONT WONNA SEE HER GO! I LOVE HER HER 2 MUCH HELP US PLEASE FIND A DR GOD BLESS.

…Small fiber neuropathy sucks! I dealt with severe pain for 3 years….good news is that you lose feeling after so much nerve damage is done and you go numb. That’s better than pain, but I lose my balance in really hot weather because I can’t feel my feet. Mine is from Lyme Disease.

…I almost go insane with neuropathy in my hands now,my feet are also completely dead, don’t feel them at all..but would love to be free of pain in my hands but then cant do anything!!! ”

*
Shall I go on?

The message is loud and clear.

Neuropathy Patients Want Many More Trained Chiropractors and Physical Therapists

These patients are right in your community.

If you are a doc or PT, the only question is WHY NOT learn something that can help turn their lives around?

And build yourself a powerful, prosperous NeuropathyDR(TM) Treatment Center.

Remember, we are the only system with brand identity, and a trademarked system. Patients ask for us by name!

Does it require some effort? Of Course. And specialized knowledge. Yes. Rewarding? Beyond belief some days.

That’s why patients want YOU!

I only ask you today, are you ready for them?

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Twitter Updates for Dr John Hayes Jr

Dr. John Hayes — Tue, 24 Aug 2010 01:50:00 +0000

Peripheral Neuropathy Self-Treatment: http://EzineArticles.com/4896238 #

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Peripheral Neuropathy Self-Tre…

Dr. John Hayes — Mon, 23 Aug 2010 20:04:02 +0000

Peripheral Neuropathy Self-Treatment: http://EzineArticles.com/4896238

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